Even the best-managed change initiatives will flounder if they aren’t properly communicated to the people involved. From strategy and planning through to execution and measurement, we have more than 20 years’ experience with all types of change communications projects, including:
- Mergers and acquisitions
- New product launches
- Restructuring and downsizing
- Executive team changes
- New platforms
- Strategy changes
- Policy and procedure updates
- Culture change initiatives
Once considered a “fluffy” nice-to-have, employer brands are now the key to finding, getting and keeping the top talent you need to succeed. From defining your employee value proposition to building a multi-year strategy that integrates with your market brand, we have the marketing and HR expertise to do it right.
Brand & Product Value Propositions
Brands succeed only to the extent that they can articulate who they are, what they do and why they matter. Getting your whole organization (and your agencies) on the same page can be challenging. Let us help you tightly define your brands and build the materials and talk tracks that will drive brand equity and revenue.